1. DSpace at My University
  2. Thesis & Dissertation
  3. School of Management
  4. Management
Please use this identifier to cite or link to this item: http://192.168.29.201:8080/xmlui/handle/123456789/89
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMishra, Raj Kumar-
dc.date.accessioned2020-11-23T06:07:06Z-
dc.date.available2020-11-23T06:07:06Z-
dc.date.issued2017-07-07-
dc.identifier.urihttp://hdl.handle.net/123456789/89-
dc.publisherBBD University,Lucknowen_US
dc.subjectConsumer perceptionen_US
dc.subjecttelevision advertisingen_US
dc.subjectendorsementen_US
dc.titleConsumer perception towards celebrity endorsement in television advertising for retail brands in middle class segment of Lucknow Cityen_US
dc.typePHDen_US
dc.guideDr. Sushil Pandeen_US
dc.registration2011-12 (Odd Semester)en_US
Appears in Collections:Management

Files in This Item:
File Description SizeFormat 
17 Thesis on CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENT IN TELEVISION ADVERTISING FOR RETAIL BRAND~1.pdf5.53 MBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.