BBDU Institutional Repository
BBDU Institutional Repository preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Browsing by Subject television advertising
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017-07-07 | Consumer perception towards celebrity endorsement in television advertising for retail brands in middle class segment of Lucknow City | Mishra, Raj Kumar |