MARKETING RESEARCH (Record no. 2332)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00374nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230404103153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201006s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BBDU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER, DAVID A. |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING RESEARCH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | WILEY INDIA |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 701p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MANAGEMENT | Central Library | Central Library | 10/06/2020 | 51105 | 10/06/2020 | 10/06/2020 | Reference | ||||||
| MANAGEMENT | Central Library | Central Library | 10/06/2020 | 2 | 51106 | 07/19/2023 | 10/06/2020 | Books | 07/03/2023 |
