STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING,AND MANAGING BRAND EQUITY (Record no. 13931)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a22001337a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221229101834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221229b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353946135 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER,KEVIN LANE (et al) |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING,AND MANAGING BRAND EQUITY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NOIDA |
| Name of publisher, distributor, etc. | PEARSON INDIA EDUCATION SERVICES PVT LTD |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXX,642 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MANAGEMENT | Central Library | Central Library | 12/29/2022 | 55885 | 12/29/2022 | 12/29/2022 | Reference | |||||
| Dewey Decimal Classification | MANAGEMENT | Central Library | Central Library | 12/29/2022 | 55886 | 12/29/2022 | 12/29/2022 | Books |
